1. Generate positive publicity locally and nationally

Winning a Britain’s Best Cake award can help secure valuable PR exposure. Previous competition winners have been featured across regional and national media, helping raise the profile of their businesses and showcasing their professional achievements. This includes the BBC who covered the 2025 winner Abba Cakes

2. Free use of winners’ and medal logos

All winners receive free access to our official Britain’s Best Cake logos. You’ll also receive the Gold, Silver, and Bronze medal assets introduced to the competition in 2025

3. Meet and network with fellow bakers and suppliers

Britain’s Best Cake offers an excellent opportunity to meet and network with other professionals in the cake‑making industry. Build connections, exchange insights, and build new relationships that support the continued growth of your business.

4. Coverage on the British Baker website 

Winners will be showcased on the British Baker website, offering visibility to approximately 51,000 monthly users every month.

5. Reward and recognise the skills of your team

Entering the competition is a meaningful way to celebrate the technical expertise, creativity, and who knows, your creation could be crowned Britain's Best Cake 2026. 

6. Demonstrate your cake‑making craft to an industry audience

The leading platform for professional cake makers to demonstrate their skills across eight categories and maybe take home the title of Britain’s Best Cake 2026.

7. Gain an independent, nationally recognised ‘badge of honour’ for your business

Winning a Britain’s Best Cake award provides recognition across the UK baking and cake‑making industry. It’s a fantastic achievement that can help boost your business.