Amy North, Editor, British Baker

Amy is responsible for leading and developing all aspects of British Baker’s editorial coverage, from breaking news to in-depth features and analyses covering businesses of all sizes including bakery’s major players and artisanal outlets. She has more than a decade of experience as a journalist, seven years of which have been spent at British Baker. She has a great appreciation of all bakery items from the nostalgia-inducing Blobby biscuits to deep-filled doughnuts (earning her the nickname the ‘Duchess of Doughnuts’).

Dan Riley, Deputy Editor, British Baker

While still relatively new to the baking industry, Dan brings more than 15 years of professional writing experience to his latest role on the British Baker editorial team. In addition to his news articles and long-read features, he has also helped enhance the digital content of the publication with his graphic design and video editing skills, contributing to its rise in readership and engagement across various channels.

Emily Anderson, Product Development Manager, Cooplands Bakery

Emily is the Product Development Manager for Cooplands Bakery, where she oversees the creation of products across cakes, biscuits, sweet and savoury pastries, bread, sandwiches and drinks. In 2025, she was proud to receive the Rising Star Award at the Baking Industry Awards.

Emily’s first introduction to the baking industry came during a school work‑experience placement with the R&D team at Warburtons, which sparked her passion for food product development. She went on to study Food Science at the University of Leeds, completing a placement year as a Food Technologist at Marks & Spencer.

After graduating, Emily joined Greenhalgh’s Craft Bakery, where she learned the art of hand piping and decorative finishing. She then broadened her experience with three years in the meat industry before joining Cooplands Bakery in 2023. Since then, she has spent as much time as possible in the bakery, learning from colleagues with decades of experience in creating Cooplands’ signature products.

Most recently, Cooplands has embraced the trend for nostalgic flavours, launching products such as cornflake tart, Maids of Honour and school cake, innovations Emily has been closely involved in.

Michelle Phillips, Managing Director, Mimi's Bakehouse

Michelle Phillips is a Scottish entrepreneur, the current President of Scottish Bakers and passionate baker best known as the founder and driving force behind Mimi’s Bakehouse, one of Edinburgh’s most beloved independent bakery brands. Michelle opened the first Mimi’s Bakehouse café in Leith in 2010, funding her dream by selling her family home to launch the business during a challenging economic period. Her vision was simple: to create a welcoming space that offers exceptional, nostalgic baking and makes customers feel comforted—like receiving “a hug when they walk in the door.”

Under Michelle’s leadership, Mimi’s has grown from a single café to a multi-location, family-run enterprise with several Edinburgh cafés, an industrial bakery, a thriving online cake delivery service and concessions in East Lothian. The brand is celebrated for its freshly baked cakes, scones, afternoon teas, and warm hospitality.

Her commitment to quality and community has earned Mimi’s Bakehouse national recognition, including the prestigious Scottish Baker of the Year award in 2023/24. Michelle works closely with her family in the business and continues to champion Scottish baking and independent hospitality.

Naomi Griffiths, Lead Baker & Patisserie Chef, Iâl Bakery

Naomi has been baking professionally for four years, and becoming a baker remains one of the best decisions she has ever made. She is the Lead Baker & Patisserie Chef at Iâl Bakery in Wrexham and also runs the Instagram blog Little Welsh Foodie, where she shares baking recipes, ideas, and tips with a wider community of food lovers.

Through her work with the college, Naomi hopes to inspire the next generation of bakers and encourage more people into this wonderful industry. She won Britain’s Best Fruit Cake in 2024 and has both entered and judged Britain’s Best Loaf.