Judging Process

All cakes entered are evaluated by expert judges from across the baking industry. The judging for Britain’s Best Cake will be held on Monday 7 April at the NEC Birmingham. Here, every cake will be assessed on its external appearance, internal structure, aroma, and taste. Products entered into the Innovation category will also be judged on their innovative qualities. Gold, silver, and bronze medals will be awarded in each category – this is not limited to one of each, meaning multiple medals of the same colour and category may be awarded. The highest scoring cake in each category will be crowned the category champion. These cakes are then judged by the entire panel of judges to determine Britain’s Best Cake 2025.

Post Competition

Category and overall champions will be announced at the UK Food & Drink Shows on Monday 7 April, where their creators will be presented with a trophy. Cakes awarded with a gold, silver, or bronze medal will be announced in the following days.

Winners’ Pack

Every award winner will receive a winners’ pack containing promotional assets including a winner’s logo (category champion, gold, silver, or bronze).

The esteemed panel of industry experts who will judge this year’s entries and crown the very best cakes in the country will be announced very soon!