Judging
Judging Process
All cakes entered are judged by an expert panel from across the baking industry. Each cake will be assessed on its external appearance, internal structure, technical execution, aroma, and taste. Gold, Silver, and Bronze medals will be awarded within each category. This is not limited to one of each, meaning multiple medals of the same colour and category may be awarded. The highest‑scoring cake in each category will be named the Category Champion. Category Champions will then be reviewed by the full judging panel to determine the overall winner of Britain’s Best Cake.
Post Competition
Category and overall champions will be announced at the UK Food & Drink Shows on Monday 13 April. Trophies will be presented during the show, and medal‑winning cakes (gold, silver, and bronze) will be announced shortly afterwards.
Winners’ Pack
All winners will receive a pack containing a range of promotional assets, including their relevant winner’s logo (Category Champion, Gold, Silver, or Bronze).
Our panel of industry experts, who will be assessing this year’s entries and selecting the overall winners, will be announced soon.
Amy North, Editor, British Baker
Amy is responsible for leading and developing all aspects of British Baker’s editorial coverage, from breaking news to in-depth features and analyses covering businesses of all sizes including bakery’s major players and artisanal outlets. She has more than a decade of experience as a journalist, seven years of which have been spent at British Baker. She has a great appreciation of all bakery items from the nostalgia-inducing Blobby biscuits to deep-filled doughnuts (earning her the nickname the ‘Duchess of Doughnuts’).
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